The word Giclée (pronounced “zhee-clay”) refers to a process of fine art print making using digital output. This process makes it possible for artists to efficiently and cost-effectively reproduce their work. Giclées surpass customary prints in both quality and control by the creators. Once mastered, final files are stored digitally and can be printed on demand, eliminating undesirable inventory build up. The up-front costs of Giclée printing are exceptionally lower than lithography and other ...

If you can figure out a way to value your own judgment ...

...it will become much easier to judge your own value...

...and to give yourself a raise in the process

Once upon a time, painters had only a couple of choices when it came to marketing their artwork.

1. Sell only their originals.
2. Sell their houses/cars and use the money to make a limited edition print of an original, then hope and pray they could sell all those prints in order to use the profits to reproduce another painting, continuing the vicious cycle of reinvesting all their income into a mercilessly hypothetical outcome called “potential success.”

Why should we care about ink? That’s sort of like asking “why should we care about paint?” or “what’s the big deal about paper?” Why do the types of supplies we use matter?

Now that you’ve decided to take one of your favored works of art and make limited edition giclées here at Irelock Imaging, there’s a whole bunch of new stuff you need to know about color. Don’t worry – it’s not difficult. Just necessary.

Quality. That’s a good word. Solid. Upright. Gives a sense of worth, of esteem. Doesn’t it? Well, yes... assuming one means high quality. Remember the old joke? A Jack Benny-era one-liner: “Now, there’s a guy with a lot of class; unfortunately, it’s all very low.” That’s the type of quality we try to discern before we make the mistake of investing in it.